When Truvia developed a new product that turned the sweetener category on its head - Sweet Complete was a zero-calorie, plant-based sweetener that truly baked and browned like sugar in a way no product ever had. This opened the aperture to new audiences and applications. In turn, we started a Sweetness Revolution by proving Truvia was THE sugar replacement for anyone remotely interested in reducing sugar.

Truvia Became America’s 
#1 Plant Based Sweetener Brand